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When a Regional Marketing Lead Saw 69% of Queries End Without Clicks: Alex's 2024 Campaign In April 2024 Alex, head of digital for a regional healthcare provider, noticed an odd pattern. Their Google Search Console account showed 1
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1) Why this figure should make you rethink "traffic first" measurement Why care about 69%? In 2023 and into mid-2024, multiple search analytics snapshots showed a startling trend: roughly 69% of searches ended without a click to an
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Why marketing directors at 50-500 person companies notice stagnation in organic growth If you run marketing or SEO for a company with 50 to 500 employees, you’ve probably felt this pattern: monthly organic sessions flatline for 3-6 months,