Why Publishers and Marketers Are Losing Traffic to Zero-Click Searches

https://telegra.ph/How-a-32M-Content-Studio-Pivoted-to-Quote-First-Articles-and-Won-AI-Visibility-by-January-14-2026-01-17

Why so many site owners wake up to shrinking search clicks In 2023-2025 search patterns changed in a way that still surprises people: roughly 69% of searches now end without a click to a website, and on mobile that number rises to about 75%