When a negative review or post appears, your immediate reaction matters more...

https://www.scribd.com/document/1016385263/The-Ghost-in-the-Machine-How-to-Neutralize-Outdated-Claims-About-Your-Business-212893

When a negative review or post appears, your immediate reaction matters more than the complaint itself. Escalation often fuels the fire, turning a minor issue into a long-term reputation hit that erodes trust and stalls your revenue