When 3 Billion Coupons Changed How We Price Engagement Platforms

https://atomic-wiki.win/index.php/Why_Retail_Tech_Leaders_Keep_Getting_Burned_by_Coupon_Tools_%E2%80%94_And_What_to_Do_About_It

In one late-afternoon meeting, a product leader slid a usage report across the table: CodeBroker had just delivered more than 3 billion coupons in a quarter. It looked like a success story until the finance team ran the numbers