What Zero-Click Searches Reveal About "Inactive" Listings
https://sethefrl246.tearosediner.net/why-roofing-companies-with-great-work-still-run-out-of-leads-the-inactive-listings-problem
People often assume an "inactive" listing is dead - no traffic, no value, forget it. Google is the biggest player in that space, so the instinct is to focus only on Google Maps and Google Business Profile