What Does 'Be The Answer' Mean For B2B Buyer Research?

https://bbarlock.com/index.php/AEO_Checklist:_What_Should_Be_Done_On-Site_in_the_First_30_Days

In 2024, nearly 70 percent of B2B decision makers report that their first interaction with a potential service provider happens through an AI-generated summary rather than a traditional search engine result page