Traditional rank tracking is failing. With AI Overviews causing a 30% CTR drop...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is failing. With AI Overviews causing a 30% CTR drop in European markets, we must shift to AI visibility metrics. It is no longer about blue link positions