Traditional rank tracking is failing us. We are seeing a 30% drop in...

https://www.last-bookmarks.win/traditional-rank-tracking-is-dead-with-ai-overviews-dropping-organic-ctrs-by

Traditional rank tracking is failing us. We are seeing a 30% drop in click-through rates across European markets as AI Overviews become the norm. Users are getting their answers directly on the search page, which leads to more zero-click outcomes