This article shows how to connect acquisition, conversion, and retention...

https://keegansinspiringchat.opalvector.com/posts/what-should-i-ask-an-ecommerce-ppc-agency-to-audit

This article shows how to connect acquisition, conversion, and retention instead of treating each channel as a separate fix. It looks at how AOV, CAC, conversion rate, repeat purchase rate, and CLV can guide decisions across the customer journey