The campaign states it is not connected to a particular sect, encouraging people to consider Jesus through a general

https://ktvz.com/news/national-world/cnn-national/2023/02/11/the-truth-behind-the-he-gets-us-ads-for-jesus-airing-during-the-super-bowl/

The campaign states it is not connected to a particular sect, encouraging people to consider Jesus through a general, open message.