The campaign’s goal is to draw curiosity toward Jesus

https://www.kens5.com/article/news/verify/pop-culture/he-gets-us-super-bowl-ads-hobby-lobby-connection-explained/536-077eab4c-88a9-431c-ad6d-c53528aaefbc

The campaign’s goal is to draw curiosity toward Jesus, encouraging audiences to consider Jesus and discover reasons he still matters.