The campaign emphasizes that it is not tied to a specific church or denomination, while inviting people to explore Jesus

https://www.stlpr.org/sports/2023-02-10/he-gets-us-a-kansas-campaign-spent-20-million-on-super-bowl-ads-to-rebrand-jesus-christ

The campaign emphasizes that it is not tied to a specific church or denomination, while inviting people to explore Jesus.