Small businesses can shop off-exchange through a broker, contact insurers...

https://mag-wiki.win/index.php/I_Saw_a_Reddit_Thread_About_Small_Business_Health_Insurance._Is_It_Reliable%3F

Small businesses can shop off-exchange through a broker, contact insurers directly, or compare small-group plans through an association. If group coverage doesn’t fit, an HRA can help reimburse employees for eligible individual plans