Small businesses can shop for coverage through a local broker, buy directly...

https://www.tradersdna.com/the-best-ways-to-find-small-business-health-insurance-outside-the-marketplace-exchange/

Small businesses can shop for coverage through a local broker, buy directly from an insurer, or compare small-group plans. If a group plan isn’t a fit, an HRA can help reimburse employees for individual coverage