Short brand names work better for digital gaming because they fit neatly in...

https://hectorsinterestingjournals.talesignal.com/posts/mrq-name-analysis-why-the-capital-q-stands-out

Short brand names work better for digital gaming because they fit neatly in mobile headers and small icons, making them easy to spot and remember. They’re simpler to say and type, which helps players talk about the game and find it quickly online