SEO retainers will always trap you at 30 percent margins because you’re trading...

https://www.insert-bookmark.win/stop-trapping-your-agency-in-a-30-percent-margin-ceiling-with-standard

SEO retainers will always trap you at 30 percent margins because you’re trading time for money. If you turn your repeatable workflows into a simple internal tool, you can break that ceiling and start hitting 70 percent margins like a software company.