Rank tracking is dead. With AI Overviews, EU brands are seeing a 30% CTR drop...

https://xeon-wiki.win/index.php/How_Do_I_Measure_SEO_Success_When_Clicks_Are_Down_but_Sales_Are_Flat%3F

Rank tracking is dead. With AI Overviews, EU brands are seeing a 30% CTR drop as users get answers without ever clicking through. We are in a zero-click reality. Stop paying for stale, late monthly reports