Personalization Tripled Replies: Why Direct Response Alone Misses the Point and How to Scale Real Relevance
https://romeo-wiki.win/index.php/Cut_to_the_chase:_Prospect_spreadsheet_metrics_that_actually_matter
When a B2B SDR Relied on DR Alone: Sam's Missed Quota and a Stack of Unopened Emails Sam was an SDR at a midsize SaaS. He had a stack of lead lists, a crisp value prop, and an outbound cadence approved by marketing