Personalization is no longer a bonus—it’s how digital experiences work. From...

https://www.primary-bookmarks.win/personalization-is-no-longer-a-nice-to-have-it-s-the-baseline-for-digital

Personalization is no longer a bonus—it’s how digital experiences work. From streaming shows tailored to your taste to fitness apps adjusting workouts based on your progress, today’s tech learns what you want and puts you in control