Passive viewing is fading as platforms prioritise interactivity. By weaving...

https://super-wiki.win/index.php/Why_does_online_entertainment_feel_more_interactive_now%3F

Passive viewing is fading as platforms prioritise interactivity. By weaving live chat and smart recommendations into the experience, apps turn viewers into participants. It is a smarter way to build a two-way dialogue rather than just broadcasting content