Passive viewing is fading as platforms prioritise interactivity. By weaving...

https://www.4shared.com/office/VbTr3SLHjq/pdf-83350-18643.html

Passive viewing is fading as platforms prioritise interactivity. By weaving live chat and smart recommendations into the experience, apps turn viewers into participants. It is a smarter way to build a two-way dialogue rather than just broadcasting content