In a crowded copier market, eCopier Solutions stopped competing on specs and...

https://dibz.me/blog/how-do-no-price-increases-promises-work-in-b2b-leases-1107

In a crowded copier market, eCopier Solutions stopped competing on specs and started competing on peace of mind. By stripping away complex contracts in favor of a flat "$5 a day" model, they turned a confusing purchase into a simple utility