Getting better results from a Google Ads agency starts with agreeing on shared...

https://www.nav-bookmarks.win/work-with-your-google-ads-agency-to-set-shared-goals-and-agree-on-what-makes-a

Getting better results from a Google Ads agency starts with agreeing on shared objectives and defining what a valuable lead looks like. Set up and check conversion tracking before increasing spend, so decisions rely on reliable data