Expanding into new European markets is a high-stakes move where your reputation...

https://europeanbusinessmagazine.com/business/reputation-management-for-european-market-expansion-a-strategic-guide-for-international-business-leaders/

Expanding into new European markets is a high-stakes move where your reputation precedes you—or it should. Many brands stumble by treating local PR as an afterthought rather than a core growth lever