Enterprise SEO in Europe is moving to AI search visibility tracking because...

https://www.bright-bookmarks.win/rank-tracking-is-officially-obsolete-with-ai-overviews-causing-a-30-ctr-drop

Enterprise SEO in Europe is moving to AI search visibility tracking because traditional metrics miss key shifts. Zero-click results are rising while LLMs rely on clear citations. Brands now need schema-first content to stand out