Enterprise SEO in Europe is moving past rank tracking because it no longer...

https://echo-wiki.win/index.php/Stop_Writing_Keyword_Briefs:_How_to_Write_Entity-Rich_Briefs_for_LLMs

Enterprise SEO in Europe is moving past rank tracking because it no longer reflects reality. With AI Overviews driving a 30% drop in CTR and more zero-click results, legacy reporting is obsolete