Canned RTD cocktails like vodka sodas are no longer just a grab-and-go...

https://bravo-wiki.win/index.php/What_is_Premiumization_in_Canned_Cocktails_and_Why_Does_It_Matter%3F

Canned RTD cocktails like vodka sodas are no longer just a grab-and-go thing—they’ve earned their spot next to craft beer on store shelves. Think tailgate vibes or backyard BBQs where easy, quality drinks make the party flow